YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention.

Alphabet's YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site's homepage nor ads for alcohol, gambling and prescription drugs, it said on ...

Feb. 04, 2025 (GLOBE NEWSWIRE) -- Channel Factory, the global brand suitability and contextual advertising platform, has partnered with Google TV to sell inventory of Google TV Masthead's ad units on ...