(Bloomberg Businessweek) -- Since 2022 content creators Jasmine and Freya Smith in Tokyo have been posting on TikTok about ...

Meira Lee analyses the modern matcha trend, and the favourite matcha latte, tracing the drink's history in Japanese tea ...

Angel Zheng’s latest endeavor may serve as the highest expression yet of her ikigai — “a passion that gives value and joy to ...

Find specialty matcha drinks served alongside crepe cakes and hojicha tarts made by a former Zumbo and Koko Black pastry chef ...

In Japan, the world’s leading producer of matcha, the export value of tea in 2023 rose by 33% from the previous year. The global market for matcha-based products is worth around $4.24bn and will ...

And there have never been so many matcha brands to choose from. “Matcha has historical connections to Zen Buddhism, particularly in Japan,” Kawakami ... This includes the tea bowl, tea whisk ...