Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

One of the biggest draws of switching to matcha was that a matcha latte feels like an espresso drink. It still has the same soft texture and consistency as a traditional coffee drink and usually even ...

matcha soft serve and a variety of tea drinks. It has nine locations nationwide, with eight more coming soon, according to its website. Gee, a Cupertino resident with a background in biotech and a ...

Others have been slamming influencers for posting ‘matcha hauls’ and drinking gratuitous amounts. "Overconsumption is no joke, I just know some of yall drink it because it's a trend," one said.

Here are 7 spots to get your next matcha fix — plus some drink suggestions ... from Kyoto and a menu including everything from matcha soft-serve to strawberry, mango and ube-layered lattes ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...

You could also pair matcha green with other delightful spring pastel shades, like soft pinks, baby blues and buttery yellows. Or bring the outside in and choose floral and leafy patterns – think ...

A’s fans: Where to eat, drink near the team’s new ballpark ... matcha from Kyoto and a menu including everything from matcha soft-serve to strawberry, mango and ube-layered lattes and matcha ...