Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that ...

Fast-forward to 2025, and everyone is drinking matcha—and the Guardian reports there might be a matcha shortage on the ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

A global matcha shortage is flooding U.S. markets with low-quality, potentially hazardous bargain products. Supply chain ...

Matcha is packed with potent antioxidants called catechins, particularly epigallocatechin gallate (EGCG). These compounds ...

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Demand for matcha is simmering away, fuelled by health-conscious younger consumers, but it’s not clear how big the market ...

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

“I would suspect that probably the same thing would happen in the future for the matcha industry [in] Japan.” Paik shared that he doesn’t think that it will have a massive effect on Japan ...

Matcha is a type of green tea rich in antioxidants and other compounds offering an array of health benefits. Most people can ...

With a matcha whipped cream and brown sugar warabimochi center, this kinako-dusted doughnut has a very Japanese flavor. If all that is yet to make your mouth water, then the commercial for the matcha ...

Beyond the vibrant tea's good aesthetics, matcha is also a fairly healthy caffeinated option for the mornings. Green tea is ...