For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Blind Barbie. Credit : Mattel. Barbie is expanding its world yet again. On July 22, two new Barbies are being brought to life at Mattel: a blind Barbie and a Black Barbie with Down syndrome.

During its first few days in theaters, “Barbie” raked in $337 million globally in the box office, the largest opening weekend of 2023 so far. But even before the numbers came in, “Barbie ...

During its first few days in theaters, “Barbie” raked in $337 million globally in the box office, the largest opening weekend of 2023 so far. But even before the numbers came in, “Barbie ...