At Max Mara they call the color of processed cashmere casha. It’s a cold, flinty gray. After a burning opening declaration of teddy coats, a field jacket, and an absolute belter of a classic cashmere ...

Our editors have handpicked the most swoon-worthy cashmere coats of the season because braving the cold should never mean sacrificing style. Max Mara's Icon Coat is a testament to the brand's ...

Duchess Sophie looked effortlessly elegant as she helped launch the 2027 Tour de France in Edinburgh this week. She stepped ...

Few coats are as investment-worthy as a Max Mara wrap coat. This camel piece, complete with oversized lapels and a removable waist tie, is a style you'll sport for decades to come. Perhaps you're ...

At Milan Fashion Week, meanwhile, sister brand Sportmax focused on reinvention and highlighted raw denim, supple leather and ultra-soft bonded fleece, as well as feminine cuts and modern accessories ...

From the opening look of Max Mara autumn/winter ’25/’26—a burgundy coat worn by Australian model Stella Hanan, whose hair flowed in a long, free mane—you could sense a message of power ...

a camel coat and a red suit. Legend explains the brand name this way: The “Mara” comes from Maramotti and the “Max” from a fun-loving local roué in the town of Reggio Emilia—still the ...