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or even a Toyota for that matter. It’s quite literally a 2016 Mazda 2 sedan—a body style of the 2 we won’t get here—inside and out. The only differences are the badges, the carp-like front ...
You’ll know Mazda as the car company that likes to do things its own way, that’s comfortable in its own skin. The MX-30 is a case in point, being an already-distinctive electric car made all ...
With that, the Yaris iA was born, sharing everything aside from its badges and gaping front grille. But the Yaris iA wasn't even the Mazda 2's first identity change — it was Toyota's Scion brand ...
and badge placements. In the US market, one notable example was the Mazda 2 Sedan and Hatchback, which were sold as the ...
Neither Toyota nor Mazda see fit to sell a hatchback version of the 2 in the United States; with a Toyota badge, such a car would likely cannibalize sales of the actual Toyota-designed Yaris ...
One of Toyota’s many strategic partnerships led to 2022’s Mazda 2 Hybrid – a Yaris Hybrid wearing a Mazda badge. There was precious little re-engineering or bodywork changes to keep a lid on ...
The Mazda 2 sold in Europe – a hybrid Toyota Yaris with Mazda badges – has been given a restyle less than two years after its launch in an attempt to look more like a Mazda.
When is a Toyota Yaris not a Toyota Yaris? When it’s a Mazda 2 Hybrid, apparently. It's unmistakably an exercise in badge engineering, with a few key differences thrown in to provide some ...
Possibly for the last time in its current lifespan, the small hatchback gets a facelift to remain appealing, Mazda hopes, to first-car-buyers ... grille direct your eye to the blue-tinged Toyota badge ...
Badge engineering or ‘rebadging ... allow the savings to be shared three ways. The Mazda 2 Hybrid is an obvious example of this, being based on the well loved Toyota Yaris – a car we ...
Badge engineering has been a go-to cost-cutting move in the automotive industry for decades, even affecting nameplates previously considered sacred -- looking at you, "Toyota" (or should we say BMW?