McDonald's McCafé is a popular choice for coffee drinkers around the world, whether you're ordering a hot cup to pair with a McDonald's breakfast biscuit or getting a pick-me-up for a late-night ...

Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...

Why is this work relevant for Creative Strategy? In 2023, McDonald's Hong Kong decided to permanently upgrade all its coffee to McCafé coffee. Although McDonald's coffee was one of the most consumed ...