The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director ...

On February 1, MM&M co-hosted with sponsor IQVIA an intensive half-day event, titled, “Gauging Pharma Campaign Lift: Why the process gets derailed and how to fix it.” Held in Princeton, NJ, discourse ...

Public reporting of wait times worldwide has to date focused largely on treatment wait times and is limited in its ability to capture earlier parts of the patient journey. The interval between ...

A five-measure framework for indicating quality of care in transitions for patients with complex conditions may help drive improvements in care, according to an article published in the British ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...

The global framework helps organizations track material flows, measure climate, nature, equity impacts, and share progress with clear, comparable data.

The National Institute of Standards and Technology (NIST) published its Artificial Intelligence Risk Management Framework (NIST AI 100-1) in January 2023. The NIST AI Framework consists of 19 ...