One of the simplest and most complete value proposition templates was created by Dr. Flint McGlaughlin, CEO of MECLABS. According to McGlaughlin, a value proposition is the answer to the question ...

As part of seeking advice on how to make a connection, we had a conversation with Flint McGlaughlin, the founder and CEO of Meclabs Institute ... why their value proposition resonated.

Flint McGlaughlin, CEO and managing director of MECLABS Institute ... What’s missing is the direct connection between the value proposition and the brand. If a rebranding exercise, or if ...