Convenience store chain EG America has officially launched its new retail media network in partnership with Axonet.

While it might seem like all eyes are on digital, advanced retail media networks are looking to another area to grow their offering — physical stores. “Smart marketers are looking to run full-funnel ...

Retailers are seizing the moment, using transaction data to transform advertising and put the power of precision targeting ...

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

As e-commerce emerges as a high-stakes growth engine within digital media, brands are increasingly decoupling it from their ...

Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the general availability of its Onsite Video solution ...

Media & Marketing - United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic ...

Leverage Targeted Marketing. Using social media, jewelers can precisely target desired demographics based on interests, age, ...

A recent Dentsu study shows that nearly 90% of CMOs see media as a strategic business ... in real-time to maximise the ROI. A smarter funnel for sustainable growth McKinsey found that companies that ...