For many straight men like Yuh, this might seem excessive. But Yuh, who boasts 1.6 million followers on TikTok and posts skin care and makeup tutorials full-time, finds the process key to his self ...

St. Ives conducted research that included 1,000 women and 550 men. They found that 40 percent of men think women wear too ...

Don't be surprised if very soon your toiletry kit ... also believes discretion is the key to introducing men to makeup. "Most of the feedback I’ve gotten,” she says, "is that they want to ...

Men’s makeup brands like MATTIAS, Formen, and War Paint for Men have emerged. Household names like Chanel and Tom Ford have men’s makeup lines, and A-Rod launched a men’s concealer with Hims ...

“Our society could be much more interesting if people were no longer surprised to see men using makeup,” Ishikawa said. Izumi Yonezawa, a professor at Konan Women’s University who researches ...