Threads, Meta's alternative to X, formerly Twitter, had almost everything it needed to succeed. It's backed by one of the biggest of the Big Tech companies. It's directly integrated with Instagram, the mega popular photo sharing app.

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to

Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally, as it looks to generate new revenue streams amid brand uncertainty over tariffs.