The Milk Makeup Cooling Water Under-Eye Gel Stick addresses puffiness, dryness, and fine lines. The swipeable gel formula feels refreshingly cool, even on sensitive skin. Aloe, glycerin ...

The brand will offer fan-favorite products such as the Hydro Grip Primer, Cooling Water Jelly Tint, Sculpt Stick, and more.

Milk Makeup’s Jelly Tint cheek and lip stains are one of the most popular new makeup releases of 2024 — they’ve racked up millions of views on TikTok and over 160,000 hearts on Sephora’s ...