It’s almost a rule: Once the word “organic” is slapped on anything, the price seems to go up. Example: a four-pack of Seventh Generation toilet paper costs $4.50, whereas a four-pack of ...

In a new Nature paper, Berkely neuroscientists Alexander G. Huth and colleagues present a 'semantic atlas' of the human brain.Huth et al. have mapped which brain areas respond to words, according to ...