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Mini dramas outperform movies in China. Now rest of the world is looking at them
chief executive officer of mini drama maker ReelShort Spurred by advertising sales and spending by viewers, revenue in the mini-drama industry surged 35 per cent to 50.44 billion yuan (US$6.91 ...
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iQIYI hosts Glittering Night to drive high-quality development in mini and short drama industry
BEIJING, March 19, 2025 /PRNewswire/ -- On Mar. 14, iQIYI, China's leading online entertainment platform, convened the country's most comprehensive gathering of mini and short drama professionals at ...