would be the latest example of campaigns bucking the traditional spell-out-the-whole-name logo for something more minimalist. When it comes to campaign design, using just a letter or two is in.

Musk’s connection to the letter X goes back nearly 24 years ... He described the logo as “minimalist art deco,” and updated his Twitter bio to “X.com,” which now redirects to twitter.com.

"Our new logo is minimalist, modern and monochromatic. "With this new look, we proudly embrace our role as a creator of worlds. As we move toward the most exciting time of the year, E3, you will ...