Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

Mixue Ice Cream and Tea, founded in 1997 ... snow ice city’ and it has a Snow King mascot that features on the logo. According to Mixue, it currently has more than 45,000 stores across the ...

as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

Some customers, who have tried Mixue, pointed out their favorites. "Their boba was so good in Vietnam!!!" one user tweeted. "as a big fan of their ice cream toffee latte, i'm happy," another wrote.