Moreover, in-game ads appear to be an effective ad format across ... campaigns (0.10%), Facebook ads (0.03% to 0.11%), and rich media banner ads (0.12%). Social and mobile gaming value-exchange ads—in ...

The Lakers star is going for his fifth title this year, hoping that he can lead Los Angeles to another championship. However, ...

The mobile banner ads are running inside applications including ... Here is a screenshot of the game consumers have to play inside the ads After the three icons are lit up, consumers can tap ...