According to Mediabrix the ad engagement for social and mobile games is around 20%, where-as Facebook AER ranges from 0.7% and 3.64%, as noted by eMarketer. In simple terms: banner ads from other ...

FunCorp had an ad quality problem, so it turned to AppHarbr for a way to stop malicious ads from annoying users.

Edd Coates is founder of Game UI Database. Game UI designers ... glance at the button prompts alone. Even your ads can contain dark patterns. Infact, the examples shown above can often be found in ...

Calderon, an avid mobile gamer himself, says he was open to testing Odeeo because “it’s good player experience” and doesn’t compete with other ad formats within a game. An in-game audio ad, for ...

When it comes to mobile games, ad conversions can be tricky. However, gaming ads with a video or playable element have a much higher chance of driving an install than banner ads. They are 20 times ...