The challenge of marketing an app effectively has made app-install ads — an ad unit that directs users to download a mobile app — an essential tool for developers seeking to stand out in the ...

In today’s digital landscape, mobile applications have become essential tools for businesses and individuals alike. With ...

Adobe said Thursday that it will release its Firefly AI image generator on both iOS and Android "soon," without giving a ...

Despite the huge amounts of money being poured into mobile ads, “brands could do more and shift more dollars to the actual app ecosystem.” That’s what Facebook’s head of publisher solutions in EMEA, ...

The report, ?Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead,? said publishers have hit their stride with mobile in-app revenue growing 1.7 times in ...

Cricbuzz has launched its first marketing campaign in the form of TV Ads (Television Commercials). It revolves around the concept "Cricket Ka Keeda To Hoga Hi, Jab Ho Cricbuzz Ka Mobile App" which ...

Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ad space. Despite recent short-seller reports, AppLovin's growth ...