The revitalization of the New Balance 550 sneaker continues with a new iteration hitting stores soon. After teaming up with Aimé Leon Dore to deliver a series of 550 collabs in June, the Boston ...

The Massachusetts-based sportswear giant, New Balance, is celebrating the basketball team Los Angeles Lakers by giving its iconic 550 silhouette two makeovers inspired by the NBA team's color palette.

With the classic New Balance 550, the beloved basketball shoe is dressed in elevated material, covered with a suede upper with striking notes of pink and shades of purple.

Before he was a CEO and industry-changing agent, Paul was a kid who loved the game. The ‘Forever Yours’ 550 combines elevated material construction with a palette of purple, pink, and navy blue.

As of now, this Rich Paul x New Balance 550 "Forever Yours" collab is rumored to drop on July 14 at Newbalance.com and at select New Balance retailers for $130.

Jack Harlow has worn the New Balance 550 throughout 2022. ... This colorway features a white leather upper and laces, set off by a vibrant orange New Balance logo outlined in purple.

The New Balance 550 is a modern classic. And I say “modern classic” knowing full well the sneaker was introduced in 1989. After the sneaker’s initial run, it was all but forgotten in NB’s ...

New Balance 550 shoes are super popular, so any day you can grab a new pair of them on a discount is an amazing day. Well, today is an amazing day. Foot Locker is selling New Balance 550 shoes for ...

The New Balance ALD x New Balance 550 is set to drop on August 9th at 7:00 AM PST for a retail price of $129.99. Pick up a pair via the New Balance webstore . New Balance New Balance ...