shoppers on the Ulta website or mobile app can take a photo, upload a headshot or use a model’s picture to experiment with potential new looks. The hair color try-ons feature links to Ulta Beauty ...

On the inclusivity front, the company is expanding its assortment of BIPOC offerings (black, indigenous, and people of color ... hair care in the back. Coming soon to select Ulta stores will be a ...

With nearly 1,400 stores, this consumer discretionary sector leader sells everything from cosmetics, fragrances and bath products to hair ... Ulta has the scale to make or break new beauty brands.

Ulta is upping its tech game by adding GLAMlab Hair Try On ... various styles and colors. Ulta has been using machine-learning-driven try-on apps for years, but this new experience is Ulta ...

as well as skin and hair events creating ... [+] an hub of constant activity in the center of newly designed Ulta Beauty stores. “In the new store layout, we wanted to provide the opportunity to ...

In 2021, Ulta invested $25 million to support beauty brands made by people of color and instituted mandatory ... putting her curly-hair product line, Pattern Beauty, on its shelves nationwide.