digital and print advertising and media costs, brand events and retail brand presentation." Nike's expenditures have paid off as the company is still the leader of their marketplace, despite ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included its “Just Do It” ad slogan that ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

A recent advertisement by the Japanese arm of Nike Inc. has been lauded for sending an inspirational message about using sports to help overcome an identity crisis. Others, however, have blasted ...

In Mexico’s first ever Nike Women’s Just Do It film, the challenges of being a woman in Mexico City are no match for a few unlikely, but determined athletes.