Nike has partnered with Game One to replace Adidas as the official outfitter of the University of Texas at San Antonio (UTSA) ...

Caitlin Clark celebrated her good friend Tyrese Haliburton's game-winner in Thursday's NBA Finals Game 1 between the Pacers and Thunder.

In our new series of 'UFC explained' , we are going to show you why the relationship between the sports gear giant Nike and the ultimate fighting championship never worked out. David Johansen ...

However, it was in 2012 when Jones became the face of MMA when he signed a global sponsorship deal with Nike, becoming the ...

At the start of the season, 17 of the top 25 teams in the NCAA College Football FBS standings are backed by Nike. The brand sponsors the top seven ranked schools, including No. 1 ranked Georgia ...

A potential multimillion dollar sales boost is also on the table for the winning team's sponsor - Nike, or Adidas. Sports sponsorship is a huge driver of sales for apparel manufacturers.

Sign up for Bloomberg’s Business of Sports newsletter, delivering the context you need on the collision of power, money and sports. Nike Inc. is replacing Adidas AG ...

USA Gymnastics president Li Li Leung, who restored the federation to respectability after it had lost the trust of its ...

The marathon’s financial health has been up and down over the last decade, but landing Nike as a lead sponsor indicates an upward trajectory. Reporter's Notebook: Tariff effects on Nike are ill ...

Zwanziger said that Nike made a previous bid to sponsor the German team in about 2007, offering more than five times what Adidas was then paying, but the old bonds held firm: “Adidas was ...

Four athletic brands will have teams they sponsor participating in this year’s NCAA tournament: Nike, Jordan (which is a brand within Nike), Adidas and Under Armour. Of the 68 teams in this year ...