Nike for the past five years has been bringing a group of high-powered athletes together to discuss challenges women face in ...

Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

As an Adidas-sponsored athlete, German sprinter Gina Lückenkemper will compete in Adidas shoes, but she will wear Nike clothing, because Nike sponsors the German Athletics Association.

A potential multimillion dollar sales boost is also on the table for the winning team's sponsor - Nike, or Adidas. Sports sponsorship is a huge driver of sales for apparel manufacturers.

Scottie Scheffler's win at the PGA Championship was celebrated by Nike with a social media post that has delighted the entire ...

Jannik Sinner arrived at Roland Garros as one of the favorites at the French Open, with bettors overwhelmingly backing him ...

Sponsor Message Before the backlash, Nike said the uniforms were the "most athlete-informed, data-driven and visually unified the company has ever produced." The clothes were tailored to support a ...

In 2012, Adidas secured the title sponsorship of the London Olympics for $150 million, expecting to dominate the sports marketing scene. However, Nike, despite not being an official sponsor ...