At the start of the season, 17 of the top 25 teams in the NCAA College Football FBS standings are backed by Nike. The brand sponsors the top seven ranked schools, including No. 1 ranked Georgia ...

Sign up for Bloomberg’s Business of Sports newsletter, delivering the context you need on the collision of power, money and sports. Nike Inc. is replacing Adidas AG ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

The cash-strapped German Football Association has been ... Zwanziger said that Nike made a previous bid to sponsor the German team in about 2007, offering more than five times what Adidas was ...

Colorado football quarterback Shedeur Sanders' watch made a simple wrist flash an icon of status, success and confidence. Now, the celebration graces a Nike billboard in Times Square. "You know ...

Football in the 21st century has ... Adidas sponsors eight (most notably Argentina and Mexico), Nike sponsors four (including the United States and Brazil), Marathon sponsors two, and Reebok ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Nike Nike sponsors far more college athletic programs than any other sportswear brand. However, it reserved the Nike Air Max Solo for its most prominent college football schools. Teams represented ...