Lynn Youngs, a lecturer with UT, guides student-athletes on making NIL deals amid discussions on Tennessee QB Nico Iamaleava's departure to UCLA.

Kentucky’s athletic department already generates over $200 million in annual revenue, and this latest move positions the ...

College athletes like Kris Trinidad are navigating new NIL rules, building brands, and earning pay—reshaping the landscape of college sports.

Notre Dame QB Riley Leonard has quickly become one of the most talked-about names in college football, and it’s not just because of his play on the field. As NIL opportunities continue to grow across ...

The changing economics of college sports have “altered the dynamics of the NFL draft as prospective early-entry players now ...