Friction, then, acts as a barrier—not to efficiency but to over-automation. When employed purposefully, it helps protect the customer’s ability to choose, ensuring their freedom of will.

Garfield’s response is “True. . . . That’s a feature, not a bug.” About the same time, I recall Ambassador Tai saying the same thing about an element of U.S. trade policy, and now the same issue is ...

“It’s a bug. It’s not a feature,” he told the crowd. “Ideally, you would want to interact with your car through voice. The problem today is that most voice assistants are just broken.