The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the ...
“O’Neill Surf Shop will continue to offer the world’s best wetsuits and all of your other beach and streetwear needs at our other store locations on 41st Ave. in Capitola, at the Santa Cruz ...
Most credit Pat O’Neill, of the O’Neill surf brand fame, for commercializing it in the 1970s. In either case, this piece of surf gear was not universally accepted. At first, some surfers ...
With rugged beauty and consistent waves, Santa Cruz is a surfer’s paradise. Here’s where and when to get your board in the ...