Other rappers flood social media with promo. Carti doesn't. Somehow, he’s still winning. The numbers behind MUSIC prove why his approach is changing the game.

Hip-hop commentator DJ Akademiks has once again sparked discussion in the rap community by claiming that Playboi Carti's label, Opium, is "confused." He added that the label has no clear ...

Carti finally dropped — the longest-running joke in rap music is over. Playboi Carti put out his new studio album, “‘Music,” ...

After five years teasing a new project in the wake of “Whole Lotta Red,” Playboi Carti finally delivered his newest ...

Playboi Carti’s “I Am Music” shattered streaming records of the year so far, and his Opium label has evolved into an ...

Known for his elusive “king vamp” persona, Carti, real name Jordan Terell Carter, made the initial announcement of the album ...

You can get pretty close to the signature listening to Ohio’s Osamason, Virginia’s Nettspend, New York’s Yung Fazo, Nottingham’s skaiwater, or any of the members of Carti’s own Opium imprint. (The ...

It took years for Playboi Carti to finally drop his new album Music, and it appears to have been worth the wait: It debuted ...

Then came the now ironically titled “2024,” where Carti proclaims, “2024…music.” A week later, he dropped the Opium label posse cut “H00dByAir,” featuring Destroy Lonely and Ken Carson.

anticipation has intensified among Carti’s fanbase. The artist has fueled this excitement through strategic social media activity, including a post through his record label Opium’s Instagram ...

During a live stream on March 5, 2025, Akademiks claimed that he reached out to Carti's label Opium and stated: "I talked to Carti's label, they confused bruh. They don't know what the f*ck Carti ...