Mobile in-app advertising revenue also grew by 70 percent, outpacing both mobile and PC browser-based ads. The report also drew attention to geography?s importance. Revenue generated through app ...

The challenge of marketing an app effectively has made app-install ads — an ad unit that directs users to download a mobile app — an essential tool for developers seeking to stand out in the ...

"The iPhone audience grew entirely by word of mouth -- we didn't spend ad or marketing dollars on that and we anticipate similar viral growth with other mobile apps, including Windows Mobile." ...

I review privacy tools like hardware security keys, password managers, private messaging apps and ad-blocking software. I also report on online scams and offer advice to families and individuals ...

Blocking YouTube ads is one of the most requested features associated with the world’s most popular video viewing platform (and incidentally, the world’s second-biggest search engine). So you want to ...

Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming ...