When CMOs dismiss PR as just media relations, they're about a decade behind reality—creating massive vulnerability for their ...

On Twitter, come up ... and strategies.” Rule Five. Be Live. When possible, you or someone from your PR team should respond directly during an emergency. Sometime bland social media ...

An innovative, detailed PR strategy with preparation, solid metrics and consistent, transparent outreach will have the media, your customers and your potential investors ready to hype up your ...

Nierman says this is a familiar PR strategy and this administration ... the American people aren't able to keep up,” he said. Essentially, this media tactic ensures that no single executive ...

Social media can provide ... in digital PR. But creating amazing content and then pitching that content to writers is not an easy earned media strategy. The outreach alone can cause many marketers to ...

The division is led by managing director Faye Binns, who brings nearly 20 years of experience advising UK and European clients on their PR and media strategies ... can manage outputs with an in-house ...