The pop culture mogul announced Tuesday that her non-profit, 11:11 Media Impact, raised $800,000 in emergency relief funds in 72 hours. $150,000 has already been granted to GoFundMe’s Wildfire Relief Fund to provide 150 Altadena families with immediate cash assistance.

After losing her Malibu home in the ongoing Los Angeles fires, Paris Hilton has raised $800,000 in emergency relief funds in 72 hours. Working with her non-profit, 11:11 Media Impact, Hilton quickly mobilized to help in the wake of the disastrous fires.

Paris Hilton, star of The Simple Life, musician, and animal advocate, has been one of the superstars during the LA fires, using her prominence to raise money for wildfire relief, as well as donating money herself,