Packed Party, which began online, has a particular aesthetic, which includes lots of rainbows and confetti. It’s likely to appeal to the urban millennial crowd that shops at Whole Foods.

Burson told Mashable that she made sure that the confetti she used came from the election night party itself ... I'm partial to the snowman aesthetic -- it's novel to take something so ...

sequins or confetti, or traits like their favorite food or music genre, to receive a custom party aesthetic complete with a signature Three Olives Vodka cocktail and outfit recommendation. Consumers ...