And, he was a marvelous choice to be the face of their massive rebranding effort, as the Islanders suddenly moved away from their classic blue and orange logo, featuring a map of Long Island and a ...

The New England Patriots aren't changing their branding anytime soon despite a former player sharing what appeared to be a new alternate logo last week, according to the franchise's social media team.

It was all Billy Joel’s fault. In 1995, the New York Islanders decided to freshen the team’s look by introducing a new logo, jersey and mascot. The decision eventually turned into one of the ...

It’s been known for some time now that the New York Islanders had plans to introduce ... On Thursday, Icethetics, a blog that tracks hockey logos and jerseys, posted an exclusive first look ...