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A BofA analyst is feeling newly optimistic about PayPal Holdings Inc. shares, even as questions continue to linger over the future of its core checkout button. PayPal PYPL is perhaps best known ...

PayPal was one of the first to address the problem with the introduction of a “button” that could be installed on merchant websites for quick one-click payment. Checkout buttons have since ...

PayPal processes branded volume through things like the core PayPal checkout button, and it also processes unbranded volume in a more behind-the-scenes capacity. Since branded volume is more ...

However, in order to accept PayPal, merchants must sign an agreement banning them from offering price discounts to direct customers to another checkout button that may be less expensive ...

Ken Suchoski, an analyst at Autonomous Research, argues Schulman didn’t innovate enough on PayPal’s branded checkout button during his tenure. Schulman, of course, strongly disagrees.

This is PayPal’s business as the software and services provider that works with merchants to enable them to accept a variety of payment types, like cards or a competitor’s checkout button.

In a recent note to clients, wealth management/research firm Bernstein said that companies are offering services beyond the checkout button, which has been PayPal’s core strength historically.