The Morgan Group’s unveiling of Pearl Greenway in Houston isn’t just the launch of a highly upscale apartment community. It is also ushering in the company’s new luxury Pearl apartment brand.

Pearl Greenway property manager Ruth Reyes says ... conveniently located Kriser’s Natural Pet store right next to the apartments. (We know you want to look at the adorable picture again, so ...

Morgan launched its Pearl brand in 2012 with the Pearl Greenway in Houston’s Greenway Plaza. It then began construction on the Pearl Midtown in January, a 154-unit complex due to open in ...

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Still, despite the current economic climate and challenges in the apartment sector, Morgan has plans for expansion. The company also has The Pearl Greenway in Greenway Plaza, which opened in 2013 ...

Morgan launched the Pearl brand last summer with the opening of Pearl Greenway in Houston's Greenway ... driving demand in the area for more luxury apartments," said CEO Mike Morgan.