The New Pepsi Challenge: Saving Pepsi From Years of Decline
U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
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Longtime Pepsi exec gives cryptic message as he leaves - days after soft drinks giant was overtaken as America's second favorite soda
In 2023, he oversaw the first logo and product ... 8.34 percent. The Pepsi brand remains the overall No 2 soda - when taking into acount the diet and zero sugar versions. Soft drink price rises ...
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From small-town drugstore to global FMCG giant, how Pepsi captured soft-drink market in 200 countries after…
In 1940, the Pepsi Cola logo was designed with a strange font ... that includes beloved drinks like Mirinda, Ocean Spray, Mountain Dew, Aquafina, Lipton, 7up, Tropicana, AMP energy, PepsiCo ...
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Pepsi takes on Coca-Cola’s ‘Half Time’ campaign
With two glasses pictured side by side—one marked "Cola" with a half-filled drink (clearly alluding to Coke) and the other with the iconic Pepsi logo nearly empty but evidently enjoyed—Pepsi ...