Purchase, NY, May 4, 2022 — In partnership with Mary J. Blige, Pepsi – co-presenter of the inaugural “Strength of a Woman Festival & Summit” during Mother’s Day weekend in Atlanta, Georgia – announces ...

Though many of the traditional obstacles of the music industry have been conquered by the internet and the rise of streaming, it’s still a daunting task for a new artist to be heard and navigate the ...

Pepsi has teamed with Apple Music for a summer streaming music special. The “Press Play On Summer” promotion, which begins Monday, May 22, gives free three month subscriptions to Apple Music (to new ...

Pepsi has launched a “Press Play on Summer” campaign with Bad Bunny that can get fans three, free months of Apple Music. On select, limited-edition Pepsi products there is a QR code that unlocks the ...

Pepsi announced the creation of the Pepsi Music Lab, an effort that seeks to remove barriers in the music industry, create new opportunities for artists and spotlight up-and-coming hip-hop musicians, ...

Pepsi has announced that the company will no longer sponsor the NFL’s Super Bowl Halftime Show after 10 years as the musical partner for the show. In that time, fans have seen memorable performances ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J. Schultz - ...

Pepsi and Apple Music just launched their “Press Play On Summer” campaign and it stars none other than the megastar Bad Bunny. The 29-year-old takes on the role of a lifeguard who doubles as the vibe ...

Shakira and Jennifer Lopez perform at the Super Bowl Halftime Show Kevin Winter/Getty Images And now, a word from the Super Bowl Halftime Show's new sponsor. The NFL has announced Apple Music will ...

Pepsi and Apple are teaming up yet again, this time with a new giveaway for free Apple Music streaming all summer. On Tuesday, the soda giant announced its “Press Play on Summer” promotion, which will ...

Cindy Crawford recreates her iconic ’90s soda commercial in the music video for the X-rated TikTok song “One Margarita.” The visual, which dropped on YouTube Tuesday, begins with the supermodel ...

Pepsi, one of the sponsors of the 10th Africa Magic Viewers’ Choice Awards (AMVCA), once again electrified the entertainment landscape with a fusion of nostalgia and contemporary vibes. The event ...