Check out the best logos of all time.) A leaked PDF offers an utterly mind-boggling glimpse into Pepsi's million-dollar rebrand from fifteen years ago. The design refresh centres around the word ...

The new Pepsi logo a downgrade ... Simplicity has several benefits in logo design, aiding interpretation and memorability as ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Mauro Porcini, who infused design into PepsiCo’s culture and led projects ranging from the lauded rebrand of Pepsi to more sustainable beverage dispensers, is leaving the company for another ...