There's persuasive power in simplicity. 3. Tell Stories. "No one ever made a decision because of a number. They need a story, ...

Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and persuasion to inspire and guide others.

As a teenager living in San Francisco, Edison Liu taught himself how to hypnotize people. "I pulled some books out of the public library, read up on it, and tried it on my friends" - including the ...

A study of the use of AI by a Russian-backed propaganda outlet shows how AI allows propagandists to increase their production ...

A new study reveals that while high-quality, nonjudgmental listening improves how people feel about a conversation—reducing ...

In some cases, rational, reasoned argument is the key to persuasion: "The judge in a law court has to produce a written explanation of why they came to that conclusion and in those circumstances ...

but instead of paint and marble, they use digital technology. But whatever the final form, people remain as vulnerable now as ever to the persuasive power of art.