Dr Costello believes chatbots work where humans fail because they offer rational responses instead of letting emotions get ...

An curved arrow pointing right. No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do. So why fight it? Here are the ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

In the realm of professional communication, the ability to deliver clear and persuasive presentations is invaluable. A well-structured presentation not only conveys information effectively but ...

This expression is well-known. Persuasion is truly an art form, and those who are highly persuasive have honed the subtle ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, many companies have attempted to harness reviews’ persuasive power by ...

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...