As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

Carmine Gallo, author of “Five Stars”, “Talk Like Ted” and presentation coach, reveals the key tools you need in order to improve your persuasive abilities. The extended deadline for the 2025 Inc.

Lawmakers expressed disbelief on Tuesday when a Google executive told a Senate panel that the company does not use persuasive techniques targeted at its users. Maggie Stanphill, Google’s director of ...

There is a price for time spent on our phones and computers even when something appears free because the online world trades in our data and our attention. Our devices’ software is engineered around a ...