TikTok and other ad giants via so-called tracking pixels. These near-invisible bits of code are typically embedded in web pages to share information about users’ activity, often for analytics.

More importantly, how is it being done? Enter something called a tracking pixel. “Tracking pixels are very similar to cookies with some exceptions,” said Jamie Tucker. Host of our ‘What The ...

Last month, the Federal Trade Commission’s newly launched Office of Technology published a blog post entitled “Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking.” If you skim the post, you ...

Every single site she visited used the Meta Pixel, a tracking tool that silently collects and transmits information to Facebook as users browse the web, according to testing by The Markup.