Simply cast and retrieve like a hardbody jerkbait to give this soft-plastic bait some incredible darting action that bass can’t resist. Compared to other fluke style baits on the market, the Zoom ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

The best bass lure can spark heated debates among anglers. Some fishermen like spinnerbaits more than jerkbaits and others prefer topwater over soft plastics. In reality, it is difficult to say ...

The drop shot rig has bailed out many a bass angler. You can fish it any time. But it really earns its keep when you're ...

The most popular baits from Gene Larew Lures will transition to YUM Bait Company in 2025, parent comapny PRADCO announced. The retail price of the baits will drop substantially f ...

Carlton Wing's experimental bass tournament concept was so successful Friday that he's considering making it a regular ...

One exception is Creme Lure, the originator of the soft plastic lure, which turned 65 ... the way they customarily fished nightcrawlers for bass using a harness with two hooks, beads and a small ...

Following is a breakdown of the most effective baits used by the Top 10 finishers ... they just wanted that bait moving slowly.” 3. Soft Plastic Stick Bait – Wacky-Rig and Texas-Rig Success ...

A swim jig is a versatile and effective bass fishing technique in almost any body of water, but especially around aquatic ...