While the company's focus is still primarily on peanuts, of which Planters offers a head-spinning ... as well as Brazil nuts and pecans that pop up here and there. It's a great combination of ...

At one point, Mr. Peanut was so well-known and deeply engraved in pop culture that he was featured in nearly every Planters package and advertisement. With his proper name being Bartholomew ...

Dolan, Robert J., and Donald Ngwe. "Planters Nuts and Planters Nuts (B): The Power of the Peanut." Harvard Business School Teaching Note 516-107, May 2016. (Revised October 2017.) ...

run a planned spot showing Mr. Peanut’s funeral. “We are saddened by this weekend’s news and Planters has paused all campaign activities, including paid media, and will evaluate next steps ...