How Pop-Tarts turned an easy-to-forget bowl into one of the college football season’s best moments
In the eight weeks after the game, Kellanova sold 21 million more Pop-Tarts than it had in the eight weeks beforehand. By the fall, the Pop-Tarts Bowl mascot had become a popular Halloween costume.
The Cyclones had a strong year before falling to Arizona State in the conference title game. The season ended with a 42-41 victory against the Miami Hurricanes in the Pop Tarts Bowl. It capped the ...
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