With the accompanying Pravana products, I was assured that this effect would last about three months. I’d tell you more about how amazing this treatment is, but I have to get back to swishing my ...

Now that magic is back — this time for your hair. On Sept. 1, Pravana is launching the first-ever temporary hair color to transform shades in mere seconds. It's heat activated, so it will work ...

Courtesy of Pravana Steve Goddard, president and founder of Pravana, knows the time commitment of getting your hair colored is one of the biggest drawbacks of the process (besides the fact that it ...

Well, the creative color experts at Pravana are working on a hair dye that allows you to have ever-changing hair color (no magic needed), thanks to special heat activation technology. The company ...

I finally got my hands on Pravana's Vivids Mood Color, the heat-activated color that's all over Instagram right now. The color comes in four options: peach to invisible, purple to pink ...

Everyone knows how much we love Pravana here at *V.F.*Beauty. Packed with all the best ingredients, Pravanaproducts are all free of sulfates, salts, parabens, and all the other unpronounceable ...

And while a heat-changing, temporary hair dye sounds like something mood ring lovers could only dream of, brands like Pravana are making our beauty dreams a reality. The brand is unveiling the ...

What says summer more than jewel-toned hair? If you loved Pravana’s heat activated color-changing hair dye, you’re gonna be swooning over Pravana’s new crystal-inspired hair collection ...