has a printable measuring tool on its website, with step-by-step instructions and a how-to video for measuring a child’s foot length and width. The Brannock Device Co. sells its devices online ...

Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost certainly used but probably can’t name. It’s called the Brannock Device, and the people who’ve ...

as the Brannock device. Created in the 1920s, Mr. Brannock's tool is among the most enduring industrial designs ever. The company's original paperwork now resides in the Smithsonian Institution.

The app will come up with a size based on 13 different data points. The Brannock device has been the standard in foot measuring since its invention in the 1920s in Syracuse by Charles Brannock.